For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.

As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today.

In this role you will champion and lead the growth of the BIC Flame for Life & Blade Excellence portfolios across both UK & Ireland in order to deliver yearly budget volume and value targets. You will work with both strategic marketing elements (e.g. assortment, campaign management & local NPD decision) as well as more trade marketing elements esp. on the lighters side. In this role you will have 2 direct reports.

Your main missions will include following:

Brand Management

Development, implementation and management of the full activation plans for both the Flame for Life & Blade Excellence portfolio in line with European guidelines and in collaboration with local sales teams.

Day to day brand management:

• Customer promotional plans / promotional analysis / pricing recommendations

• Consumer activation

• Development of key sales materials (e.g. POS & trade presenters, catalogue updates)

• Forecasts & Roll-out plans for NPD / initiatives

• Commercial / Financial scenario planning & tracking

• Regular catch-ups with internal stakeholders

• Development of yearly Marketing Plans

• Communication, briefing and management of key agencies

Market Analysis

Close understanding of the Flame for Life & Blade Excellence markets

• Champion market data and insight across the business for each area

• Regular analysis of research and data available

• Understand market and customer dynamics to identify growth opportunities

• Constant review of BIC & competitors across all channels to ensure optimised marketing mix

• Exploration of new players to target for growth

Sales interaction

Support, motivate and inspire the sales to deliver plans and achieve results

• Regular interaction with both UK & IRE teams

• Development and delivery of Trade presentations across UK & Ireland to all key customers

• Regular store visits with Sales team to identify opportunities and provide assistance and guidance

Financial accountability for Flame for Life & Blade Excellence portfolios

• Preparation, implementation & monitoring of marketing budgets

• Calculation of P&L for any NPD

• Close tracking of P&L by SKU / channel to identify gaps and opportunities to drive further

• Working closely with Sales to deliver incremental growth opportunities

Customer Retention & Development

Development of in-store and online initiatives to drive loyalty

• Regular discussion with UK & IRE KAM’s and customers about ways to generate and encourage loyalty (e.g. online coupons, in-store promotions, in-store communications, value added promotions)

• Clear understanding of barriers & purchase drivers for your categories

Production & Supply Chain

Support for securing Flame for Life & Blade Excellence availability

• Liaison with Europe Marketing to deliver any NPD on time

• Liaison with production to ensure lighter sleeves are ordered as per EU process.

• Spend time with Demand planner to manage different décor range launches

• Forecast follow up with Sales and Demand Planning teams

• Annual management of Lighter and Shaver Budget and Forecast process

• Coordinate with team on Product Creation Forms where required

• Liaison with packaging / production / factory to enable development of local packs

Communications

Presentations

• Present at meetings as required (monthly management team meetings / team meetings etc)

Marketing Team Training & Development

Manage, Support, motivate, inspire and develop the Junior Product Manager and Marketing Assistant

• Direct line-management of Junior Product Manager – Flame for Life & Blade Excellence and Marketing Assistant

• Work closely with the Senior Marketing & Category Development Manager to coach and develop the team

• Ensure follow-up with each team member of their specific objectives

• Recruitment of either position as required

What You bring to BIC:

• Higher Education (in Marketing discipline preferred)
• Minimum 5 years of relevant experience (e.g. Marketing / Trade Marketing / Cat Man / Sales etc.) within FMCG industry
• Minimum 2 years of people management experience
• Experience working with syndicated data (IRI or Nielsen Scantrak, Panel, etc)
• Understanding of UK retail environment (e.g. major customers)
• Solid MS Office skills – PowerPoint, Excel, Word
• Fluent English
• Demonstrated project and product management expertise
• Excellent interpersonal, communication and presentation skills
• Strong analytical and problem solving skills
• Ability to lead cross-functional teams and influence without authority

What we Offer:

• Opportunity to work in Global FMCG with key BIC categories
• Full process ownership: ability to impact business results and drive business decisions
• Friendly and supportive environment, team of professionals
• Package including bonus, medical insurance, pension and life assurance, car allowance, 27 vacation days, phone allowance etc.
• Hybrid working model (switching 2 formats: 1st week – 3 days per week in the office, 2nd week – 1 day per week in the office)
• Location of the office: Harefield
• Type of contract: 12-month maternity leave coverage with possibility to consider other opportunities when expires.

#LI-Hybrid

BIC doesn’t provide visa or relocation support for this position.

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means