Digital Analytics Associate Job at Merkle, London NW1

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Job Description

Company Description


Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. With a thirty year heritage as a leading data and analytics consultancy, In 2016, Merkle became part of Dentsu, one of the world’s top five 5 media companies agency networks with 60,000+ employees across 146 countries.

Dentsu leads the region in digital media trading. We generate more data, drive more audience engagement and track everything. We specialise in applications of technology that drive unmatched ROI for our clients. As a result, we take a laser focused view on the implementation and integration of technology across our digital business.


Job Description


As part of Merkle EMEA we hold the most Adobe Solutions Specialisations of any other global organisation and are one of the largest Google Analytics 360 Sales Partners in the UK. We are looking to hire an Analytics Manager with experience implementing tracking and reporting solutions for either Google or Adobe analytics who will be able to quickly pick up (and potentially add to) our best practices and instantly help us to deliver high-quality work for our clients.

  • Work with clients to define their measurement strategies and drive data maturity and activation
  • Liaise with client developers to implement on-site data layers that support our data collection activities
  • Implement measurement strategies using tag management tools such as Google Tag Manager, Tealium and Adobe Launch
  • Nurture client relationships and become a trusted extension of their business through ongoing communication
  • Stay current on industry insights and innovation to improve internal techniques, processes, documentation and quality assurance
  • Work autonomously and as a team, with time management a critical attribute
  • We all come together for ‘24U’ on a Friday, that’s two dedicated hours as a Practice Area for L&D.

Qualifications


Primarily this role will involve using web analytics and tag management platforms, therefore we anticipate the successful candidate will have significant hands-on experience with such tools:

  • Knowledge of tracking and tagging for marketing and measurement
  • Strong at implementing Adobe or Google Analytics and contributing to the discovery and design phases
  • Experience with HTML, CSS and JavaScript
  • Experience with Google Tag Manager, Adobe Launch or Tealium
  • Logical thinker with strong attention to detail

Additional Information


Dentsu is an equal opportunity employer. We do not discriminate based on sex, gender identity, race, color, national origin, religion, sexual orientation, disabilities or any other protected basis because we believe the best and brightest come from all walks of life. We aspire to foster a community in which diversity is valued in both our employees and our ideas.

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